Hologram

Because complexity was addressed upfront. Every technical choice aims to eliminate unnecessary actions, risks of error, and constraints for the end-user. Simplicity is never an accident.

Yes, and it's often a key optimization driver.
Combining multiple functions helps reduce materials, handling, and installation times, while also making the overall process more reliable.

In some cases, understanding the solution requires a visual or video demonstration to make the functional benefits tangible.

Yes, always.

With 28 years of experience with complex labels, testing is not an option: it's an absolute rule. Too many parameters come into play in production — materials, adhesives, inks, processes, environment — to leave any room for error.

As a client told us: “We think of it as a simple label, but what do we do with millions of products if it doesn't work?”

A faulty label can block inventory, stop a line, and directly impact production.
Industry doesn't get a bonus : our responsibility is therefore to secure the solution before it reaches the field.

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Yes, it's mandatory. Without it, there is simply no possible use.

Gen’étiq solutions are designed to meet constraints related to regulatory, safety, and chemical aspects,durability, temperature,and environmental conditions (dust, handling, actual operating conditions).But let's never forget the concept of compromise. Each solution undergoes a

benefit/loss analysis
, to find the most relevant balance between performance, technical constraints, and practical value. Never settle for mediocrity, unless the benefit provided is real, measured, and accepted by the client.

Do your products withstand harsh environments?

Ideally before identification becomes a problem.
The earlier a solution is integrated into the process, the more it becomes a driver of reliability, time savings, and operational control — rather than a reactive fix at the end of the line.

Yes, regularly. Our clients often face high volumes, rapid production rates, or critical stakes where an identification error cannot be easily rectified. In these contexts, robustness and reliability take precedence over standardization.

When regulatory frameworks apply, they are integrated from the design stage. Standards are never an afterthought: they are part of the technical scope that must be mastered to ensure a usable and compliant solution in the field.

Because real-world constraints are never standard. Our solutions don't start by adapting an existing product; instead, they're built around securing a specific use case. This practical, field-driven approach avoids ineffective compromises.

Gen'etiq designs and manufactures custom industrial identification solutions, engineered for durable performance in demanding environments.

Each solution is developed based on specific parameters: substrate, adhesive, functional layers, readability, security, resistance, and application and operating conditions.

Our goal isn't just to print a label, but to ensure a reliable process.

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No. Printing is just a means to an end. Our value lies in designing identification systems that can integrate into complex industrial processes, sometimes constrained by production rates, the environment, or operator ergonomics.

We operate in sectors where identification is critical: tire manufacturing, aerospace, medical, logistics, and heavy industry.
The sector matters less than the on-site complexity and the consequences of an identification failure.

Essentially custom-made.
Gen’étiq controls a large part of the manufacturing process: ink formulation, development of specific adhesives, and functional integration into the label layers.

This technical flexibility allows us to avoid unnecessary compromises and deliver solutions that are user-friendly yet precise in their design.