Tire Labeling Solution for Garage Networks and Automotive Groups

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Tire Labeling Solution for Garage Networks and Automotive Groups
The Challenges

The challenges 
you face

Each sector faces specific challenges.
Our business is to find solutions for you.

Labels that won't stick to tires

Tires have a complex surface: rubber, tread patterns, dust, moisture, or residue make them difficult to label with standard stickers.

Impacts of this issue:

  • Labels peeling off during storage.
  • Difficulty in quickly identifying each tire.
  • Mixing up tire sets between different customers.
  • Time wasted replacing peeled-off labels.
  • Risk of customer disputes.

Poor tire traceability

During seasonal changes, every tire must be precisely identified: front, rear, left, right, vehicle, owner, or order number.

Impacts of this issue:

  • Errors during tire reinstallation.
  • Difficulty in quickly locating a set of tires.
  • Risk of swapping tires between customers.
  • Time lost for garage or tire hotel staff.
  • Degraded service quality.

Labels that are difficult to print

High-tack adhesives tend to cause a oozing effect: the adhesive bleeds out from the sides of the label and clogs the printers.

Impacts of this issue:

  • Clogging of laser or inkjet printers.
  • Paper jams.
  • Irregular printing of information.
  • More frequent equipment maintenance.
  • Additional operating costs.

our solution

The high-adhesion label for tire storage

Optimize your tire hotel management with a label specially developed for the most challenging surfaces.

Its high-performance permanent adhesive ensures excellent hold on rubber, even on dusty, textured, or slightly damp tires.

Our exclusive technology Géni-Laser® limits adhesive bleed to protect your printers while ensuring crisp printing on laser, inkjet, or thermal printers.

Proven on over a million tires for more than 10 years, this solution is now used by garages, auto centers, dealerships, and tire manufacturers to secure their traceability.

We assist our clients in choosing the solution best suited to their organization, whether for printing on A4 sheets or thermal rolls.

The benefits of our tire hotel labels

  • Ultra-high-performance permanent adhesive.
  • Excellent adhesion to rubber.
  • Exclusive Géni-Laser® technology that limits adhesive bleed.
  • Compatible with laser, inkjet, and thermal printers.
  • Durable identification for summer/winter tires.
  • Printing of QR codes, barcodes, or numbering.
  • Temperature resistance from -40°C to +100°C.
  • Solution proven on over a million tires.
  • Personalized support.

Géni-Laser® technology

Strong adhesives can cause glue overflow that clogs printers.

Our Géni-Laser® technology was developed to limit this issue while maintaining very strong adhesion.

The result:

  • reliable printing,
  • protected printers,
  • reduced maintenance,
  • improved productivity.

Printing perfectly tailored to your business

Depending on your print volume, several solutions are available:

  • printing on A4 laser or inkjet printers;
  • printing on thermal roll printers for intensive use.

This flexibility allows you to adapt your investment to your business while simplifying tasks for operators.

Adhesion designed for difficult surfaces

Tires are among the most challenging surfaces to label.

Our adhesive formula ensures a long-lasting bond on:

  • Rubber.
  • Textured surfaces.
  • Porous materials.
  • Dusty surfaces.
  • Slightly damp surfaces.

Your information remains perfectly legible throughout the entire storage period.

We specialize in custom solutions

Every garage or tire hotel has its own management method.

We customize your labels to meet your specific needs:

  • Custom sizes and formats.
  • QR code or barcode printing.
  • Vehicle, customer, and tire position identification.
  • Sequential numbering.
  • Your company logo.
  • Printing on A4 sheets or rolls.
  • RFID, NFC compatibility, and more.
  • Specialty inks (UV, thermochromic, fluorescent, phosphorescent).

We support you from the selection of the solution to its deployment in your workshop.

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Your Challenges

The answer
to your concerns

Traceability

Secure your traceability with tailored solutions

Difficult environment

A difficult environment? We're here to meet the challenge.

Identification

Trust us to guide you with your identification solutions.

Complex Support

We are now confident in our ability to handle complex support with our solutions.
The process

How does it work?

01

01

Printing

Print your information directly from your software or printer.

01

Application

Apply the label directly to the tire using its high-performance adhesive.

01

Storage

Tires remain perfectly identified throughout their storage period, making it easy to return them to the customer.

Our technologies associated with this use case

Technical labeling solutions to boost your company's performance

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